In this episode I’m talking to Siff Haider and Nish Samantray, founders of Arrae, about their trajectory from blogging and working in tech, respectively, to developing a wildly successful wellness brand. In this episode we discuss how Siff’s own health issues and quest for effective natural treatments led her and Nish to found Arrae; how they developed a natural product that actually works; their unique strategy to bring their product to market; how and why their product stands our from others in its category; mistakes they’ve learned from; the pros and cons of working with a significant other and so much more!
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